Some rare situations seen great improvement as HV0135 to life new, fresh, and timeless, but doesn't it. Davidson's logo Then they need to come up with a name. proposes Dimension Six, which everyone hates. Others propose animal names, like Bengal or Falcon. has a flash of inspiration and proposes It has good properties iconic brands are usually short and often have a strong sound, like And is the goddess of victory. they move forward with their new name and logo. Unfortunately, the shoe is disappointing. cold weather, the sole split and cracked. To compound problems, First National has reached the end of its line. They issue no more letters of credit. When they pay off the remaining bills, Blue Ribbon's account be terminated. After getting rejected a few times, gets a small line of credit from Bank of California. But he needs more money, from a partner that understands growth. Sales is now $1 million and he's still having trouble keeping his company afloat. Nissho, the Japanese trading company, comes to the rescue through its representative Tom Sumeragi. He says that Nissho is willing to make loans to Blue Ribbon. Nissho itself had gone to Onitsuka to convince them to allow the deal, but Onitsuka had refused. Nissho was embarrassed by the rejection, a $100 billion company being rejected by a $25 million company, and that spurred their help. They seal a 4% revenue share agreement and Nissho introduces Blue Ribbon to shoe manufacturers and genuine shoe dogs, people who devoted themselves wholly to the making, designing, buying, and selling of shoes. Sound crazy to care much about shoes? Shoe dogs crafting shoes as connecting to humanity, being the connection between a person and the earth. Knight and Sumeragi meet with factories Japan. They visit a factory called Nippon Rubber, part of Tire. Knight shows them the the morning, and after lunch there's sitting a brand-new stripe and all. Confident, describes shoes for a range of sports, including tennis, basketball, and running shoes. Within a few days, he gets samples they're not perfect, but they were very good. a late-night creative session, decides to name the shoes the tennis shoe was Wimbledon. The basketball shoes were Blazer and Bruin. Running shoes were Marathon, Obori, Boston, Finland, and Wet-flyte. Finally he feels proud and free, a bona fide creator. He'd been Japan for 3 weeks, and he needs some more time to visit Onitsuka, who might get suspicious if they knew he had been japan for this flies over and has a panic attack from the turbulent flight, chaos and crowdedness of Japan. He visits Onitsuka Kobe and meets with Kitami, Fujimoto and Mr. Onitsuka. They take tours of Kobe and have dinner together. But the offer for Onitsuka to buy out Blue Ribbon is still on the table, feels a mild tension the air. He returns to Portland and meets with Bowerman. They comment that the outer sole of the training shoe hadn't changed 50 years still waves or grooves across bottom. Bowerman thinks about how he created a new track surface out of polyurethane, just like the Olympics, where he was on track to be head coach of track. Bowerman, inspired, sees his wife's waffle iron and thinks about the gridded pattern. He takes urethane and melts it, and it seals shut. He'd forgotten releasing agents. He keeps trying and eventually succeeds with the help of a rubber company. He sews the insoles to the bottom of running shoes, and it's a breakthrough.The original Bowerman waffle ironA waffle shoe This is the year they announce at National Sporting Goods Association Show Chicago. Right before this, Onitsuka publicly announces they'd acquired Blue Ribbon. This is a bluff to pressure them to sell. For their debut, wants to package shoes bright orange boxes to stand out. When they receive the shoes, the boxes look great, but the shoes inside are terrible they look cheap and shiny, logos were crooked.Old boxes They think they're doomed, but people crowd around, asking questions and actually buying shoes. What's going on? The salesmen have been doing business with Blue Ribbon for years, and they know Blue Ribbon doesn't bullshit. Their reputation precedes them. Word travels to Japan, and Kitami from Onitsuka shows up two weeks later. What's he asks? responds that it's a backup case Onitsuka cuts ties with Blue Ribbon. He lies that isn't currently yet stores. Kitami travels to Blue Ribbon's Los store to inspect. The store manager Bork is instructed by Knight to deceive Kitami, but he finds hundreds of boxes the storage room. The gig is up. And Bork quits Blue Ribbon from the discomfort of being commanded to deceive. A bit later, Kitami shows up with a lawyer. He formally voids Blue Ribbon's contract with Onitsuka, citing the play as a breach. Kitami has the gall to request Bowerman's services as a consultant, which of course they refuse. The next day, addresses his team. He shares that Onitsuka has terminated their contract, and they have to face lawsuits for breach of contract. And they've got uphill battle shoes have quality problems, and they have little margin for error. Everyone looks dejected, especially as they're a recession. But says, we've got them right where we want them. This is the moment